22-02-18 Maddox Smith 0 comment


SUBJECT: Marketing Strategies to Improve the Company’s Revenue Earnings

The strategic operations adopted two years ago by our company have been very favoring in terms of revenue increment and performance. Regardless the fact that there has been substantial increase in performance in general consideration in the company’s financial concerns, there were some areas that experienced some decrease in revenues due to failure by the management to fund implementation of certain activities in time. The major areas that showed increased revenues were the domestic and commercial customers, which had revenue earnings of $12,085,137 and $7,195,592 respectively in the first quarter of the 2016. Revenues from domestic customers increased further to 13,930,466 in the second quarter of 2016, while that of commercial customers increased to 8,130,973. Marketing as a way of increasing sales volume is one of the ways that contributed most to the revenue increment. The sector that contributed to the above mentioned decrease in revenue is the service sector. Therefore the management should strive to allocate more funds the sectors for their operations.

The company has recorded a general increase in revenue for the last three months. With regard to the market outreach, domestic customers provide the largest market for the company’s products. Although international market provides a significant market for the company’s products, the most recognized and involved are the domestic customers. Government and education sectors are marking the greatest increase in revenues as experienced in the last five years. With regard to the last two years, the expansion strategies underlied have led to the extension of the market focus from domestic to foreign and higher markets. Nevertheless, with the data provided, domestic customers are the major assets and the company always seeks to attracts and retain more of them through motivated workforce.

Therefore the major objective in the company’s marketing strategies is to increase market outreach and recognition by the domestic market through advertisement activities and branding. With regard to the strategies by the company to set up foreign intermediaries, online advertisements will help in reaching larger customer audience. If perfectly carried out, it will help the company in persevering in competition. In order to ensure persistent increase in the company revenue earning, the main strategy should not be attracting new customers but retaining existing as well as new ones. This can only be done by ensuring that quality goods and recruit competent employees that will ensure high quality production and handling of clients. This can be crowned by implementation of current production and technological advancements.

Part two           

Summary of a Company of Choice

Facebook Company was established in 2004 by Mark Zuckerberg and four of his friends. Its headquarters are in California, United States. It is one of the fastest growing company ion the networking industries with regard to market coverage. Its utility is not limited to geographical area, gender or age as long as the user has a smart phone or computer and internet connectivity. It is a major connectivity model today for most people around the world. In addition to communication connectivity, the Facebook Company offers a media for business operations and advertisement of products. Most people post their business products on Facebook due to the availability of many people who could be potential buyers. The company is not matched by other networking companies due to its status in the market at the present. Acquisition is a major model of operation that the company uses to counteract competition and increase market recognition. Through this it has acquired other social networking companies such as  PrivateCore and WhatsApp among others.


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