Latino Representation in Media
Race or ethnic representation matters. The type of representation can be argued to be just as important. Latinos are the fast-growing people of the United States’ population. They represent more than 20 countries, meaning they are among the most diverse. However, across the media, whether it be from radio to television to film, the Latino life, look, and culture are absent. Latinos are so much more than a stereotype, and having generations of people see and understand that should be significant and teach Latinos are not invisible. However, when visible, Latinos are misrepresented, usually with a common trope like gardener, gangster, or feisty Latina. Therefore, the characterization of the Latinos has been misrepresented in the media by being shown as a lowly or undisciplined class. Through a literature review, this paper has explored the commonality and frequency of Latino misrepresentation in: films, TV, music videos, commercials, etc. How the media chooses to represent specific group of people greatly determines the perception of the local people towards the race. In other words, media representation has a significant influence on the viewer’s perception.
Generally, the Anglo-Media are biased when presenting the culture, events and personality of the Latino community. These media very much endeavor to present a negative cast of a community which they think is different from their own. This aspect is reinforced by shows that portray Latino characters either in controversial situations or in low social economic context. In other words, they never present these people positively and are determined to place them in lower level. Anyone from a different community watching these shows will certainly realize that these portrayals is demeaning, insulting, degrading and does not depict the true stature of the people in question. We are made to wonder on why the positive aspects of the community, in terms of culture, personality, action and behavior are adamantly ignored.
Representation of the Latino in employment sector was another issue of consideration for this assessment. Accordingly, our observations reveals that there the representation of Latino employees in the employment sector is low. These may be due to racial discrimination and lack of sufficient measures to empowerment these group of people. The ambiguity on media and racial identification has a significant effect on how the viewers perceive the target ethnic or racial group as well as the self esteem of the group. Therefore, it can be construed that biasness and the negative attitudes towards the Latino by the Whites are largely influenced by the media. This is the same case with the low-self esteem of the Latinos whose poor representation has affected their ego. In essence, this analysis has provided evidence on the powerful influence of the media concerning the perception of Americans, cultural change and the establishment of a unique ethnic identity.